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~Marketing and PR Solutions for Home Based Business~

 

~ Public Relations is much more than sending out a press release.


What is PR? Well, simply put...it's getting your business name out to the public...letting them know "who" you are and "why" anyone should want to do business with you.

It's different than marketing in that, PR doesn't sell your product(s) or service(s), but rather your "Business Name".

It's all about building your image and reputation. It's who you are and what you stand for. It's about goodwill and why customers should come to you first before going to your competitor.

By Our ShoeStrings wants to help you craft the image you want the public to see (and think of), whenever they need your product(s) or service(s). We want to help you put together your PR Kit and teach you how to create a contact list.

Our rates are specifically geared toward those in the start-up phases of business. We know that many of our clients can't afford to spend $250 to $300 on a Publicity Kit. 

 

 

 

Maximize Your Chances of a Successful Business Interview by Creating a PR Fact Sheet

You've been contacted by a reporter who works for one of your local papers for an interview. The paper is on a deadline and wants the interview done today. The reporter starts to ask you questions about your business and you freeze because you are not prepared. A PR fact sheet could have saved you from this embarrassment. Use the information below as a guideline. Modify it to suit your business. Keep your PR fact sheet in a place where it can be accessed instantly. Update it whenever some of the information becomes outdated.

  • Business Name.
  • Type of business.
  • Year business opened.
  • City & state business located in.
  • Is your business located in a special place which is newsworthy?
  • Complete mailing address.
  • Business Phone.
  • Fax number.
  • E-mail address.
  • Web address.
  • Web site review.
  • Mission Statement.
  • List of your products & services.
  • Description of each product & service and their cost.
  • Where can your products & services be purchased?
  • What differentiates your business from your competitors?
  • Is the business an Internet, small or home-based business?
  • What need does your business fills?
  • Target market.
  • What makes your business newsworthy?
  • Names of family members.
  • Where were you raised?
  • Your educational background.
  • Life experiences that relate to your starting a business.
  • Your Business/Professional background.
  • Professional affiliations.
  • Charities that your business supports.
  • Mottos & business beliefs.
  • Annual special events you give to promote your business.
  • Information about your newsletter(s).
  • Information about your seminars & workshops.
  • List the articles you have had published and the names of the publications.
  • Advice you can give to other entrepreneurs.


 

PR stylist Jerrilynn B. Thomas specializes in upscale PR makeovers on micro-businesswomen whose previous PR strategies produced poor results. Clients can request the High Power, Prestige or Posh PR Makeover. Assistance with throwing a business shower to draw attention to their new business is available. Businesswomen can also request to have a magazine style business profile written to shine the spotlight on their expertise. If you would like a PR makeover to make yourself more newsworthy, contact her at pr@jerrilynnbthomas.com.


 

 

 

 

 


 


 

 

 

 

 

 


ByOurShoeStrings.com is This Months Business of the Month June 2003

 

 


Become Our Partners
We are looking for individuals, and small business owners that want to lease one of our SBRN Portals.

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About Our Services
We bring competitive price advertising to home business and small business for online and off.

We will be forming local SBRN groups that will help small business grow, and find the competitive edge they will need to compete in today changing market.

Our Other Services:

Web Hosting and other services available from our Referral Network members and community.

 

 

 

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